The Second Coming: Strategic Success Story! - Jaydev (jay) Raja

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Detalii:

nThis book illustrates the personal evolution of the author from childhood to young adulthood in India until his emigration to the US for higher education and the development of the authors professional career that shaped and enabled him to return as the point man to bring back the world-famous brand Coke to India! In many ways, it elaborates the following relevance of the title: n nn nThe author as the prodigal returning to his native land-his second comingn nn nBrand Coke coming back to India after a prolonged absence of sixteen years-its second comingn nn nGrowth of the acquired brand Thums-up as a member of The Coca-Cola Companys brand portfolio in India-its second comingn

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132.17 RON


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Vânzător: Libris.ro
Brand: Jaydev Jay Raja

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libris.ro
181.35 RON