Positioning: The Battle for Your Mind | Al Ries, Jack Trout

Detalii:

The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customers mind that reflects a companys own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.

Preț:

140.00 ^RON

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Alte detalii:

Vânzător: Carturesti.ro
Brand: Mcgraw Hill Higher Education