Toothpaste for daily use , with a formula clinically proven to help prevent and treat bleeding gums. BENEFITSSpecially designed to help you address the cause of gum bleeding by fighting plaque along the gum line and helping to keep the gum line tight.It helps maintain healthy gums and teeth, leaving your mouth clean and your breath fresh.Removes the main causes of gum bleeding. Neutralizes dental plaque acids. Provides long-lasting fresh breath .