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Wedgwood was born in the Staffordshire Potteries in 1739 and lived in the area all his life. His family were all potters, working in traditional ways, but Josiah was to revolutionise the industry. When he started work, the local ware was either rather rustic, or made to look a little more sophisticated by the addition of heavy glazes. He worked to produce a lighter coloured body and to use designs made to appeal to aristocratic tastes, convinced that where they led the rapidly growing middle class would follow. The result was cream ware which, when a whole service was ordered by the royal family, was soon christened queens ware. He needed to import new materials - flint from East Anglia, light clays from the West Country, so he became an ardent promoter of the Trent and Mersey Canal, and built a new factory and family home on its banks, naming the area Etruria In the new works, he abandoned the old systems where individual craftsmen produced whole pieces for an early form of mass production. From these works
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